Monday, 27 January 2014

WHAT ARE META TAGS AND HOW ARE THEY USED FOR SEARCH ENGINE OPTIMIZATION?

Meta tags are are HTML codes that are inserted into the header at the top of a web page. These meta tags are used to provide a description of what the website is about and keywords (words that potential site visitors enter into search engines).
Meta tags are not as important to search engine optimization as they once were, but you should still insert them into your code. One reason is that the description is displayed in search results and often will guide the potential site visitor to your site.
You don't need to know HTML to insert a description and keywords into your pages. 

What are keywords and descriptions ?

Keywords are the words or phrases that you would like people to search for in a search engine and find your website. The more specific and accurate your keywords are to describing your website, the more likely it will be to drive people to your website. Limit your keywords to 200 characters as entering more than that could hurt your search engine ranking.
A description is a phrase that summarizes your website and its pages. Although not a major factor search engines consider when ranking websites, your description should entice someone to click on the search engine results page and visit your website.

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